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Leading TV maker Konka and Smartisan OS, Smartisan’s original R&D team which was acquired by ByteDance, cooperated on Monday to develop a screen operating system, marking the first time ByteDance has entered the the TV screen industry chain.
Zhu Zhongqing, general manager of Konka China’s marketing division, said that after 2017, China’s color TV industry’s overall sales declined, due to lower replacement demand and growing smartphones. However, with the rapid popularization of 5G, the public demand for large-screen devices has increased, such as games, shopping, online courses and music, which has become a new growth point of the market.
At a press conference on Monday, Konka launched a new smart display, the APHAEA A6 Pro, which comes equipped with an all-new operating system co-developed with the Smartisan OS team. It supports separate screens, multiple control modes and extended applications.
The new screen can be controlled by touch, remote mouse, smartphones, voice, traditional remotes and other means.
Konka previously introduced a rotating screen that allows watching videos in both horizontal and vertical positions. By cooperating with the Smartisan OS team, Konka will seek to achieve new breakthroughs. Compared to smartphones, the TV screen represents a new scenario where ByteDance apps like Douyin and Xigua Video can be applied to reach more users.
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Zhu revealed that Konka will dig deeper into the increased demand for smart screens and plans to launch version 2.0 of its rotating screen in the second half of this year.