Scotch whiskey maker announces partnership with craft producers


A Scotch whiskey maker has announced a new partnership and series of events celebrating some of the UK’s most dedicated craft producers.

anCnoc Highland single malt whiskey has announced anCnoc Craft Cast, which will highlight the workshops and studios where craft production takes place.

The first partnership started this month with Glasgow’s Overtone Brewing Company.

The craft beer producer’s brewing team takes inspiration from music culture to craft small batches of forward-thinking beers for their fans.

anCnoc’s Global Whiskey Ambassador, Stuart Baxter (middle), joined the Overtone brewing team on their Craft Cast party. (Image provided with Burt Greener’s release)

On Friday July 15, anCnoc and Overtone hosted an evening to explore craft beer and whiskey, with guests enjoying beer and whiskey pairings and a behind-the-scenes look at Overtone’s small brewery.

A mix of makers, media and craft fans had the chance to get creative and dive into the world of design, developing new names and labels for future Overtone beer releases.

Stuart Baxter, Global Whiskey Ambassador for anCnoc, led the tastings for Craft Cast guests in the evening.

He said: “We hear the word craft a lot these days, and it’s easy to forget what it really is.
stands for true artisans and the products they make.

“With the Craft Cast, we’re on a mission to dig a little deeper, stepping into the communities of incredibly skilled artisans to explore their world and celebrate the values ​​we have in common over a drink.

“The brilliant brewers at Overtone were a natural first partner for us, and it was a pleasure to learn about the creativity, commitment and energy they put into every can of beer, during ‘a very relaxed and enjoyable evening.”

Kayley Barbour, Overtone Brand Marketing Manager, added: “We are very grateful to be working with anCnoc on their Craft Cast campaign and the event couldn’t have gone better, the brewery didn’t never felt so alive.

“The entire campaign is an incredible opportunity for creative businesses to work together, think outside the box, and engage customers in different ways.”

To accompany the Craft Cast campaign, anCnoc commissioned longtime collaborator, New York-based Scottish illustrator Peter Arkle, to create a suite of hand-drawn illustrations to bring anCnoc’s passion for crafting to life. Arts and crafts.


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