Music star Tiwa Sauvage was featured in VIBE Magazine for the “Vibe Next” article where they talk about exploding artists.
The Roc Nation star spoke to the magazine about his love for music, how it all started and why his Roc Nation contract is such a huge blessing.
See extracts below.
How she got into music: I played the trombone. Don’t ask me if I’m still playing [laughs], but I literally picked it up because I had a crush on a boy in high school. He used to hang out with the cool kids, musicians and dancers. I was there: this kid fresh from Nigeria, strong accent, my mother shaved my hair. I tried to get his attention. I went to this music teacher and told him that I really wanted to make music. He looked around the corner and said the trombone was the only instrument left. I picked it up, but ended up being bullied because it was still getting in the way of the bus. It was having the opposite effect of what I wanted because this guy is now laughing at me instead of falling in love with me. So I gave up and joined the choir.
Talking to his parents about his musical dreams: When I told my parents I wanted to make music, my father thought I just wanted to sing in the choir. I told him that I wanted to be a musician and initially he didn’t really agree, so he told me to go to school and study in business, engineering or music. ‘be a doctor or a lawyer. I wanted to make music and he told me I had to go study music. I’m glad he did because I ended up going to Berklee College Of Music and studied jazz and the music business. It’s really handy when I have to look at musical contracts.
During his writing days: Songwriting sort of happened. I was in the studio trying to create a demo for myself. I finished the song and went home. The next day I was supposed to come and do some ad-libs on it and I learned that by leaving Fantasia Barrino had heard the song and liked it. Long story short, she took the record and I got a publishing deal. I had to start writing songs for other people, which is a learning process for me because usually I write songs just for myself. When you submit [music] for other artists, they do like the song, but they could say modify a certain part. I had to learn to adapt a lot of songs for different artists, but the beauty of being an artist now is that I can say what I want to say and how I want to say it.
Speaking of its growth, Vibe Magazine states:
The song that Fantasia ended up taking out of her hands was “Collard Greens and Cornbread,” which ended up on Barrino’s third studio album, Back to me. From there, the rest is history. Savage would then move to Los Angeles, California, and continue to write for Mary J. Blige, Mya, Monica and more in studio sessions with hit-makers like The Underdogs, James Fauntleroy, Frank Ocean and Kenny ‘Babyface’. Edmonds. She even continued to sing the backing vocals of “I Look To You”, one of the last songs of the late and legendary Whitney Houston.
But, again, these distinctions weren’t satisfactory either. Coincidentally, Savage would meet her former manager and former Interscope A&R executive, Tunji “TJ Billz” Balogun, who would eventually convince her to bring her talents home and attempt to bring something new and fresh to the world. Afrobeats music scene in Nigeria. Shortly after listening to her advice, Savage released a new female anthem called “Kele Kele Love”, and indirectly contributed to a spark to the rising smoke of the “funky, hype and energetic” Afrobeats genre emerging today. .
Read more here.
Photo credit: ATMOSPHERE